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But I hope that this is thoughtful and it will not necessarily celebrate the country blindly, but use this moment in history to start some profound discussions.” The Tyee spoke with Tortell about Reflections of Canada. Here are his responses, lightly edited for length and clarity. The Tyee: What did you want to accomplish with this project, and how did you decide on such diverse topics? Philippe Tortell: We ran it as a bottom up project. Which is to say I put the idea out on the table in the fall of last year, knowing that the clock was ticking very loudly towards July 1, with the intention of just soliciting a conversation about what this anniversary meant for Canada. And we had a series of three or four lunch meetings that must have been attended by about 20 people each, and people were just sort of firing ideas around the table — “this anniversary for me means thinking about X, or Y” — and everyone was bringing their own perspectives. And from that we had this organic process of people contributing abstracts, initially, and then longer pieces, and so the ideas just kind of percolated through from the people associated with the institute. And when we identified particular areas we were still missing, we reached out to others. So, for example, there was nothing early on about the Canada-U.S. relations, or Canada-international relations, and we felt that was critical, so we talked to people who had colleagues working in that area, and we filled in the gaps in that way. When you first started having these meetings, what was the big vision?
For the original version including any supplementary images or video, visit https://thetyee.ca/Presents/2017/06/26/Reflections-of-Canada-150-Take/
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But Tite cautioned marketers against simply hawking their wares in Canada 150 campaigns. "You have to put purpose before product and profit," he said. "So if you genuinely want to wish the country happy 150th, then do that, and don't worry about what the promotional message is." The "Be Nice" campaign from Canadian fashion brand Roots hit the mark, said Tite, because it linked the concept of niceness to Canadian identity without overtly mentioning Roots clothing. Tite also praised the "Eat Together" campaign from Loblaw Companies' President's Choice brand, which encouraged Canadians of all different backgrounds to join each other for meals. "It spoke to all the values of the country, it spoke to the diversity that we have here," said Tite. In contrast, Tite disliked Kentucky Fried Chicken's "K'ehFC" rebranding, and said it "put KFC forward, not Canada." But KFC's accompanying Canada Day video, produced by viral video outfit Brittlestar, brought back positive memories of Molson's famous "I Am Canadian" advertisement for Scott Stratton, president of Unmarketing. Stratton says it's "upsetting" that a non-Canadian company has such an effective ad. "That should have been one of ours doing it, because that was smart," he said. The Canada 150 marketing campaign from Ontario credit union Meridian includes a 15-month mortgage at 1.50 per cent. (meridiancu.ca) But big national events like Canada 150 have the potential to "bring out the worst in marketers," Stratton said, sometimes leading to over-the-top jingoism that doesn't fit with his notion of what being Canadian is all about. "When you scream you're Canadian, you're actually not Canadian. That's half of our identity, is not being ridiculous about being Canadian." From condoms to caskets: merchandise marks Canada's 150th birthday Stratton said brands with long histories in Canada have the best opportunities to associate themselves with positive emotions surrounding Canada's sesquicentennial anniversary. "I want to see something at Roots for the anniversary, I want to see something at Tim Hortons, even though it's not a Canadian-owned company anymore," said Stratton. "I want to see a Molson Canadian special bottle, because they've paid their dues. I want to see Hudson's Bay Company do something for it, because they were open 150 years ago." If a brand's Canada 150 campaign is perceived as inauthentic, "then they will be ridiculed online, and there's a potential for consumer backlash," said Ela Veresiu, an assistant professor of marketing at the Schulich School of Business at York University. "And the backlash hits faster and harder, thanks to social media." Boston Pizza has changed its named to 'Canada Pizza' for Canada Day this year. (Solomon Israel/CBC News) Veresiu cited Tim Hortons' poutine doughnut — which is only being sold at the company's U.S.
The two were to discuss trade, regional economic development, and climate. (AP Photo/Elaine Thompson) Canadian Prime Minister Justin Trudeau and Washington Gov. Jay Inslee met Thursday to discuss a shared interests ranging from trade to climate change . Trudeau told reporters their private meeting at a Seattle hotel was an opportunity "to talk about the incredibly close ties between Washington state and British Columbia and indeed, all of Canada ." "We're both strongly engaged on issues of climate change, issues of openness to trade, leadership on refugees as well, and an understanding that diversity can be a real source of strength," he said. Inslee called Trudeau's visit fitting "because we share so 
trails online Posted: May 17, 2017 9:15 PM NT Last Updated: May 17, 2017 9:15 PM NT The Nature Conservancy of Canada hopes that partnering with Google to make trail views accessible online will encourage more people to get out hiking. (Google) 50-pound Google camera in Newfoundland making virtual tours for Street View Google Street View isn't just for streets anymore. A joint project between the tech giant and the Nature Conservancy of Canada has put hiking trails — including two spots in Newfoundland and Labrador — online, giving hikers the ability to get a virtual preview of their route before they even lace up their boots. Megan Lafferty, a conservation biologist with the Nature Conservancy, told CBC that the group's staff 
This is a big year for Canada and we want to make sure that we celebrate accordingly. So far, Home Hardware has only received 31 reports of the miscoloured flowers out of the 4 million Canada 150 tulip bulbs it sold. The tulips, however, arent yet in bloom in most of the country, so the scale of the problem remains unclear. Packaging process likely to blame: horticulturists Varieties of tulips such as the Canada 150 are created through hybridization, a process of selective breeding in which farmers can combine existing varieties of the flower to produce a new one. The practice began after the Dutch were introduced to the tulip by Turkey and Persia in the 1600s. The Dutch have since hybridized more than 3,000 varieties of the flower. But horticulturists agree that the mystery of the orange